Chapter 14 in Blendell, Jem (ed.)Terms for Endearment: Business, NGOs and Sustainable Development. Sheffield, UK: Greenleaf Publications.
With contributions from an outstanding and diverse group of experts from business, consultancy, research institutes, NGOs and academia, Terms for Endearment investigates the how and why of these new collaborations and provides concrete examples of business working with stakeholder pressure for sustainable development.
In Chapter 14 Steve Waddell lays out the rationale for partnering with NGOs.